About Me
I'm a technical marketer who codes, builds frameworks, and thinks from first principles. Less corporate playbook, more "I built this to figure it out."
Product marketing is the day job—positioning, messaging, GTM—but I'm equally at home writing a teardown, shipping a side project, or digging into how a company actually won (or lost) a category. I like the messy, technical stuff: cyber, enterprise, dev tools. Places where you need to understand the product to market it.
I build my own frameworks, write my own content, and prefer depth over buzzwords. If that sounds like your kind of PMM, say hi.
What I Do
Marketing & Strategy
- Positioning & messaging
- Go-to-market
- Teardowns & case studies
- Competitive analysis
Build & Create
- Coding (JS, React, Node)
- Content strategy & writing
- Frameworks & systems
- Automation
Domain
- Cyber & security tech
- Enterprise / dev tools
- Technical buyers
My Story
How I Got Here
I've always been drawn to the gap between what a product does and how it gets explained—and to making that gap smaller. My path mixed content, strategy, and a lot of technical curiosity. I'd rather build a framework than follow a playbook.
What I Actually Do
Product marketing is the core: positioning, messaging, GTM. But I also write teardowns, build side projects, and dig into how companies actually win (or lose) categories. I like the messy stuff—cyber, enterprise, dev tools—where you need to understand the product to market it.
I think from first principles. I build my own systems. I'd rather ship something scrappy than wait for the perfect deck.
Philosophy
The best product marketing feels obvious, not salesy. That comes from actually understanding the problem and the customer—not from templates. I test, iterate, and let real feedback shape the narrative.
Beyond Work
I write, build, and stay close to the tech and cyber communities. Markets move fast; so does the way we talk about them. I'd rather be in the mix than on the sidelines.
Case Studies & Projects
Teardowns, frameworks, and things I've built—PMM work, apps, and the odd experiment.
View My WorkLet's Talk
New projects, interesting problems, or just a good conversation—I'm in.
Get in Touch